Design Center

Aptar Beauty + Home Brings Magic to Dip Tubes

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By: Jamie Matusow

Editor-in-Chief

 
Now a dip tube can become a decorative accessory. Aptar Beauty + Home presents Magic Inside, a patented concept that takes fragrance packaging to a new level with a fully customizable object or charm directly fastened to the pump’s dip tube. By customizing the look of the bottle, Magic Inside is a simple yet unique approach to establishing and reinforcing brand image.  It also allows for endless design possibilities, while keeping the overall image of the brand consistent. Brands can emphasize their design with custom colors, shapes, and objects fused right inside the bottle. Magic Inside is compatible with Aptar’s complete range of fragrance pumps, from standard to prestige.  As a comprehensive solution, the design elements come assembled directly on the pump.
 
More info: www.aptar.com

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